Cheechako Taco is an American-Mexican style restaurant in Plattsburgh, New York that caters to young families and college students who want a healthier fast food option. With a few years under its belt, Cheechako Taco wanted to create a fun, updated identity and supporting materials that could easily integrate into the existing brand.
I started by creating an updated logo and identity that channeled an 80s style comic book: bright, fun, friendly - with a touch of the superhero vibe. With the style established I continued to create menus, table games, window clings, interior signage, advertising, a SquareSpace website, and social media graphics. For the first few months after their rebranding I managed social media and helped implement the new brand across Facebook, Instagram, and Twitter.