In February 2017, I volunteered with the local San Diego chapter of the 'March For Science', a national movement that encourages evidence based policy making. As the only acting designer, I was in charge of creating the chapter's logo and numerous other supporting elements for the campaign. **This project is ongoing until the March on April 22nd, 2017 **
Using the national 'March For Science' logo and style guidelines, I created drafts for a San Diego version of the logo. After voting, the group decided to go with the female surfer version of the atom. I formatted the logo in a number of layouts and color options to meet the many needs of all the volunteer departments.
Pulling on local icons such as surfers and palm trees, I created a number of logo drafts that would represent the feel of San Diego while still keeping the core elements of the national March for Science's logo.
Social Media Elements
The March's social media volunteers requested cover images and a variety of social posts that they could use across all popular platforms. I created some basic countdown posts, as well as ones for upcoming science related holidays.
Without having all of the March's details finalized yet, we still needed to start spreading the word; I created four basic flyer designs that could be printed at home as full page, or as quarter-cards.
The March needed two shirt designs: one for volunteers and one to sell to the public. Both shirts feature the minimal logo and event title, formatted to a variety of shirt bases.