Total Body Digital Campaign
Tracy Campoli is a well known YouTube Fitness star. Tracy had a new online subscription program (Total Body Transformation) about to be announced and wanted to rebrand herself before the release. Tracy wanted a complete overhaul from a very feminine, pink brand to a cleaner, greener look. The challenge was to make this change, while still being able to stay recognizable to her current customers.
I started by creating a cleaner logo that could be stacked and adjusted to fit a variety of layouts. I also made her business cards and a brand book for her to use as a foundation as her campaign grew.
In addition to her rebranding, I created many of the assets for her new campaign including elements for email, youtube elements, social ads, pop-ups, the subscription website, and a variety of other small needs as they arose.